APL.DE.AP Foundation

APL.DE.AP FOUNDATION

Digital

The Apl.de.ap foundation was looking to raise awareness around their groundbreaking trip to Davao, Philippines to bring medical supplies to local children who are fighting preventable blindness.

service image

STRATEGY

Using a mixture of interviews, footage from the trip, as well as a surprise donation check, we crafted an emotional and compelling digital spot to drive awareness of the program.