Ava

AVA HOLIDAY CAMPAIGN

Digital • Social

Ava Women needed a holiday themed campaign to drive sales of their revolutionary fertility tracking bracelet. 

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STRATEGY

Seizing on the trend of “pregnancy reveal” videos, we reached out to real couples who had gone viral sharing their good news. By incorporating actual footage into the seasonal campaign, we succeeding in maintaining Ava’s brand authenticity while celebrating Ava as the gift of a lifetime.