Kimpton Pride 2017

KIMPTON PRIDE CAMPAIGN

Social Campaign • Celebrity Partnerships

Kimpton, the award-winning boutique hotel group, wanted a unique way to kick off Pride month. So, to really kick it off, we kicked off our shoes and decided to dance our way into this month-long celebration.

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STRATEGY

We partnered with Leiomy Malonado, AKA the "Wonder Woman of Vogue,” to create a high-energy, collaborative social campaign that set the entire tone for Pride. We kept within the theme of vogue, a form of dance with deep roots to the black and Latino LGBTQ community, and let Leiomy work her magic in the breathtaking penthouse suite overlooking Manhattan at Kimpton's Ink48 property.

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KIMPTON'S BRAND ENTHUSIASTS WERE, IN THEIR WORDS, HERE FOR IT

"Love this! Excited to see a company collaborationg and engaging with people who have pride!"
-- Be/.\test

"Honestly Kimpton Hotels & Restaurants I’m LIVING for this video..the representation, the icon, the views, the aesthetics...ALL THE FEEELS!!! Just in time for PRIDE, and ready to book here."
-- Won

"Thank you so much Kimpton for featuring Leiomy Maldonado!! She is amazing and has worked very hard for years! Thanks for allowing her to share her gift with the world! You all are amazing!"
-- Marc