Loma

LOMA

Integrated campaign • Digital • Hispanic advertising • Social

Carbonite, leading provider of cloud and hybrid backup and recovery, had mass adoption among consumers, but wanted to reach SMBs. So, how do you convince small business owners to backup their data?

 

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STRATEGY

Rebranding from little-known purebredbreeders.com, we knew that trust and authenticity were the key to PuppySpot connecting with its consumers. We chose to only feature real PuppySpot customers (and their four-legged best friends!) in the ads, reinforcing the genuine relationships that are so central to PuppySpot's brand. We developed the "One Spot" TV creatives, positioning the platform as the one spot for all those moments that make having a puppy so special.