Thirdlove DRTV Campaign


Broadcast TV • Social • Digital • Direct Response

ThirdLove needed to break into the television advertising space to reach a wider audiences and drive sales of their perfect fitting bras.

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We surveyed women across the country about their most painful bra-shopping and bra-wearing experiences (digging underwire, anyone?). Then, we used these insights to build a relatable and action-driving spot for ThirdLove. In order to test as many creatives as possible on TV, we developed a second concept around ThirdLove's founder story, featuring their very own CEO.