Thirdlove DRTV Campaign

THIRDLOVE FIT CAMPAIGN

Broadcast TV • Social • Digital • Direct Response

ThirdLove is online retailer that’s obsessed with helping women find their perfect-fitting bra––which is no easy feat. They just needed a little help from us to break into the television advertising space in order to reach a wider audience of women and drive sales.

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STRATEGY

If there’s one thing all women have in common, it’s the utter hatred for ill-fitting bras and how annoying it is to shop for them. So we surveyed women across the country about their most painful bra-shopping and bra-wearing experiences (digging underwire, anyone?) and used these insights to build a series of relatable and action-driving spots—one set featuring real customers, and another featuring ThirdLove’s own founder and CEO.