Western Union Mobile App Broadcast Spots

WESTERN UNION APP BROADCAST SERIES

Direct Response • Broadcast TV • Digital

Western Union needed creatives to air nationally during the morning news hour, in order to drive regionally-targeted consumers to download the Western Union app.

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STRATEGY

Leveraging ready-made assets, we created a poppy DRTV series designed to wake our audience up and deliver a short and sweet CTA. We extended the series into Spanish language spots for Hispanic audience channels and gave the series a festive treatment for a media buy run over the holidays.