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Smell Check

Clairvee

Clairvee by Bonafide Health makes balancing the vaginal microbiome look-dare we say-glamorous?

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  • Challenge

  • Creative Solutions

  • Channels

  • Challenge

    Bonafide Health wanted to put more media oomph behind Clairvee, a probiotic supplement that helps with recurring vaginal odor, discharge, and discomfort. Their product was super effective and beloved by users, but the topic of vaginal odor has historically been dismissed, ignored, or seen as embarrassing. How could this round of TV and social creative normalize vaginal odor and teach women that there’s something they can do about it?

  • Creative Solution

    We lifted the shame from vaginal odor and discharge by making a fun, conversational spot, where two glamorous friends speak (and smell) candidly about their experience. By placing the product within a woman-to-woman conversation we built trust with the viewer. And by positioning those women as fun, glamorous, and real, we normalized the conversation around vaginal odor and vaginal odor solutions like Clairvee.

  • Raise your hand if you’ve ever done the smell check (hand raise emoji)

    • Social Social
    • Digital Digital
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