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How not to create COVID-19 content
You’ve gotten the emails. You’ve heard Chipotle, Capital One, and that wings joint you went to once seven years ago ...
Read More Meet the 36 rising stars of Madison Avenue revolutionizing advertising
Repost from Business Insider Introducing the rising stars of Madison Avenue. Whether developing breakthrough creative campaigns, setting up ...
Read More Strategies Big Brands Should Steal From D2C Marketers
Reposted from MediaPost. The direct-to-consumer (D2C) era has arrived, and established brands are looking for ways to get into the ...
Read More The one-sentence formula for better strategy.
Would you go to a movie that’s about a <protagonist> who must <face obstacles> or else <stakes>? No, you wouldn’t. ...
Read More Why making an ad 1% better changes everything (and how to do it)
Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the "1% rule," ...
Read More How to get the best results from collaboration with your agency
Agency humor loves biting the hand that feeds it, framing life as an endless war between clients and creative. There’s ...
Read More We’re #9 on Adweek’s Fastest Growing Agencies in the World List
Reposted from Adweek HQ: Brooklyn, N.Y.Clients: Carbonite, Kimpton Hotels, ZolaGrowth: 797%Categories: Top 10 Fastest-Growing Agencies by % Change in Revenue (No. 9), Top ...
Read More DRTV Observations & Insights
The first TV ad aired on July 1st, 1941, and it leaves a lot to be desired from a DRTV ...
Read More How pitches uphold the patriarchy (and hurt your brand)
Originally published in CampaignUS Dear brands, When you ask agencies to pitch, you’re upholding the patriarchy. Why does that matter? ...
Read More We’re hiring: Accounts!
We are looking to add someone to our client services team–a hybrid client manager, marketing strategist, and project manager—who can ...
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