News & Press
QUIRK AT WORK
Quirk Creative Sees Strong Demand Amid Coronavirus Ad Downturn
Originally posted in Forbes You may not know Quirk Creative, but you may have seen some of the agency’s ...
Read More Time to Start your Own Agency?- Meryl and Gaelan Draper – Quirk
Originally posted in Listen Notes ABOUT THIS EPISODE Many people from adland might be thinking that now might ...
Read More Rise of OTT and the Case for a Modern TV AOR
As a marketer you’ve no doubt heard of the AOR, or the “Agency of Record” model—wherein a single agency is ...
Read More What Brands Can Learn From Quarantine’s Best Creators
Ads and commercials feel pretty hit-or-miss right now. And it’s not their fault. The truth is, it’s hard to say ...
Read More #WFH Diaries: Emily Draper of Quirk Creative
Reposted from Muse. Even as parts of the world begin to open up amid the pandemic, most folks are still ...
Read More How not to create COVID-19 content
You’ve gotten the emails. You’ve heard Chipotle, Capital One, and that wings joint you went to once seven years ago ...
Read More Meet the 36 rising stars of Madison Avenue revolutionizing advertising
Repost from Business Insider Introducing the rising stars of Madison Avenue. Whether developing breakthrough creative campaigns, setting up ...
Read More Strategies Big Brands Should Steal From D2C Marketers
Reposted from MediaPost. The direct-to-consumer (D2C) era has arrived, and established brands are looking for ways to get into the ...
Read More The one-sentence formula for better strategy.
Would you go to a movie that’s about a <protagonist> who must <face obstacles> or else <stakes>? No, you wouldn’t. ...
Read More Why making an ad 1% better changes everything (and how to do it)
Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the "1% rule," ...
Read More Quirk FemHealth Launches to Support Global Feminine Health and Wellness Brands
Today, Quirk Creative, a certified woman-owned advertising agency, announced the launch of Quirk FemHealth, a new practice designed to meet demand for ...
Read More Agencies create pro-bono work for abortion hotline after Roe v Wade repeal
This post originally appeared in The Drum Following the US Supreme Court’s decision to overturn Roe v Wade earlier ...
Read More FemTech Brand INNOVO Revolutionises Women’s Health in New Campaign
This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness ...
Read More Retail Media, Q4 Campaign Insights, & 2023 Planning
Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of ...
Read More OTT Trends & Tips For Best Creative Performance
(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that ...
Read More How one LinkedIn post sparked a network of pro-choice, pro bono marketers
Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many ...
Read More Speaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. ...
Read More Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?
Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown ...
Read More Blue Apron Launches 1st Brand Campaign Since 2018
Originally posted in Progressive Grocer Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
Read More Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’
Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the ...
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