News & Press
QUIRK AT WORK
How one LinkedIn post sparked a network of pro-choice, pro bono marketers
Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many ...
Read More Speaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. ...
Read More Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?
Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us ...
Read More Blue Apron Launches 1st Brand Campaign Since 2018
Originally posted in Progressive Grocer Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
Read More Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’
Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new ...
Read More Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video
This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes ...
Read More Quirk Creative Launches Quirk-Key Internship Program
This post originally appeared in LBB. Award winning, woman owned independent agency Quirk Creative has launched the Quirk-Key Program for ...
Read More Trailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling
Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to ...
Read More A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk
Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about ...
Read More Gaelan Draper’s Journey From Actor to Filmmaker and ECD
Originally posted in Muse by Clio By Angela Natividad Reinventions is a questionnaire series with people who are making pivots in their ...
Read More Understanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
Read More Decoding the Cost of Producing a 30-Second YouTube Ad
Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
Read More Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
Read More Crafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
Read More Beyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
Read More Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
Read More Unleashing the Power of Direct Response Advertising
Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
Read More Unleashing the Power of Instagram: A Video Marketing Strategy Guide
In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
Read More Exploring the Power of Direct Response TV Ads
The evolution of direct response TV advertising has been significant over the last decade, having transitioned from simple, straightforward “infomercial-esque” ...
Read More Behind the Screen: What’s the True Price of TV Commercials
When it comes to television advertising, the glittering final product is often the only aspect that viewers see. But behind ...
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