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QUIRK AT WORK

How one LinkedIn post sparked a network of pro-choice, pro bono marketers

Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many ...
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Speaking for ourselves

Originally posted in Campaign   It’s more urgent than ever for women to reclaim the narrative around our health.   ...
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Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?

Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us ...
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Blue Apron Launches 1st Brand Campaign Since 2018

Originally posted in Progressive Grocer     Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
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Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’

Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new ...
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Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video

This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes ...
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Quirk Creative Launches Quirk-Key Internship Program

This post originally appeared in LBB. Award winning, woman owned independent agency Quirk Creative has launched the Quirk-Key Program for ...
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Trailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling

Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to ...
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A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk

Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about ...
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Gaelan Draper’s Journey From Actor to Filmmaker and ECD

Originally posted in Muse by Clio By Angela Natividad  Reinventions is a questionnaire series with people who are making pivots in their ...
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Understanding the Dynamics of TikTok Ad Production Expenses

TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
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Decoding the Cost of Producing a 30-Second YouTube Ad

Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
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TikTok app on smartphone

Exploring TikTok Ad Costs: A Comprehensive Guide

As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide

Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV

Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work

The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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Unleashing the Power of Direct Response Advertising

Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
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Unleashing the Power of Instagram: A Video Marketing Strategy Guide

In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
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Exploring the Power of Direct Response TV Ads

The evolution of direct response TV advertising has been significant over the last decade, having transitioned from simple, straightforward “infomercial-esque” ...
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Behind the Screen: What’s the True Price of TV Commercials

When it comes to television advertising, the glittering final product is often the only aspect that viewers see. But behind ...
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