News & Press
QUIRK AT WORK
Time to Start your Own Agency?- Meryl and Gaelan Draper – Quirk
Originally posted in Listen Notes ABOUT THIS EPISODE Many people from adland might be thinking that now might ...
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Rise of OTT and the Case for a Modern TV AOR
As a marketer you’ve no doubt heard of the AOR, or the “Agency of Record” model—wherein a single agency is ...
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What Brands Can Learn From Quarantine’s Best Creators
Ads and commercials feel pretty hit-or-miss right now. And it’s not their fault. The truth is, it’s hard to say ...
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#WFH Diaries: Emily Draper of Quirk Creative
Reposted from Muse. Even as parts of the world begin to open up amid the pandemic, most folks are still ...
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How not to create COVID-19 content
You’ve gotten the emails. You’ve heard Chipotle, Capital One, and that wings joint you went to once seven years ago ...
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Meet the 36 rising stars of Madison Avenue revolutionizing advertising
Repost from Business Insider Introducing the rising stars of Madison Avenue. Whether developing breakthrough creative campaigns, setting up ...
Read More Strategies Big Brands Should Steal From D2C Marketers
Reposted from MediaPost. The direct-to-consumer (D2C) era has arrived, and established brands are looking for ways to get into the ...
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The one-sentence formula for better strategy.
Would you go to a movie that’s about a <protagonist> who must <face obstacles> or else <stakes>? No, you wouldn’t. ...
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Why making an ad 1% better changes everything (and how to do it)
Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the "1% rule," ...
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How to get the best results from collaboration with your agency
Agency humor loves biting the hand that feeds it, framing life as an endless war between clients and creative. There’s ...
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Agencies create pro-bono work for abortion hotline after Roe v Wade repeal
This post originally appeared in The Drum Following the US Supreme Court’s decision to overturn Roe v Wade earlier ...
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FemTech Brand INNOVO Revolutionises Women’s Health in New Campaign
This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness ...
Read More Retail Media, Q4 Campaign Insights, & 2023 Planning
Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of ...
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OTT Trends & Tips For Best Creative Performance
(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that ...
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How one LinkedIn post sparked a network of pro-choice, pro bono marketers
Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many ...
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Speaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. ...
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Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?
Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown ...
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Blue Apron Launches 1st Brand Campaign Since 2018
Originally posted in Progressive Grocer Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
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Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’
Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the ...
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Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video
This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes ...
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