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QUIRK AT WORK

Quirk FemHealth Launches to Support Global Feminine Health and Wellness Brands

Today, Quirk Creative, a certified woman-owned advertising agency, announced the launch of Quirk FemHealth, a new practice designed to meet demand for ...
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Agencies create pro-bono work for abortion hotline after Roe v Wade repeal

This post originally appeared in The Drum   Following the US Supreme Court’s decision to overturn Roe v Wade earlier ...
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FemTech Brand INNOVO Revolutionises Women’s Health in New Campaign

This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness ...
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Retail Media, Q4 Campaign Insights, & 2023 Planning

Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of ...
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OTT Trends & Tips For Best Creative Performance

(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that ...
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How one LinkedIn post sparked a network of pro-choice, pro bono marketers

Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many ...
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Speaking for ourselves

Originally posted in Campaign   It’s more urgent than ever for women to reclaim the narrative around our health.   ...
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Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?

Originally posted in Backstage   If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown ...
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Blue Apron Launches 1st Brand Campaign Since 2018

Originally posted in Progressive Grocer     Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
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Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’

Originally posted in Adweek     Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the ...
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Quirk Creative Sees Strong Demand Amid Coronavirus Ad Downturn

Originally posted in Forbes   You may not know Quirk Creative, but you may have seen some of the agency’s ...
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Time to Start your Own Agency?- Meryl and Gaelan Draper – Quirk

Originally posted in Listen Notes     ABOUT THIS EPISODE Many people from adland might be thinking that now might ...
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Rise of OTT and the Case for a Modern TV AOR

As a marketer you’ve no doubt heard of the AOR, or the “Agency of Record” model—wherein a single agency is ...
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What Brands Can Learn From Quarantine’s Best Creators

Ads and commercials feel pretty hit-or-miss right now. And it’s not their fault. The truth is, it’s hard to say ...
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#WFH Diaries: Emily Draper of Quirk Creative

Reposted from Muse. Even as parts of the world begin to open up amid the pandemic, most folks are still ...
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How not to create COVID-19 content

You’ve gotten the emails. You’ve heard Chipotle, Capital One, and that wings joint you went to once seven years ago ...
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Meet the 36 rising stars of Madison Avenue revolutionizing advertising

Repost from Business Insider   Introducing the rising stars of Madison Avenue.   Whether developing breakthrough creative campaigns, setting up ...
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Strategies Big Brands Should Steal From D2C Marketers

Reposted from MediaPost. The direct-to-consumer (D2C) era has arrived, and established brands are looking for ways to get into the ...
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The one-sentence formula for better strategy.

Would you go to a movie that’s about a <protagonist> who must <face obstacles> or else <stakes>? No, you wouldn’t. ...
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Why making an ad 1% better changes everything (and how to do it)

Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the "1% rule," ...
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