Some Things In Life You Can't Backup
CARBONITE
CHALLENGE
Carbonite, cloud backup and recovery industry leader, came to us with a specific ask: craft a story that connects with our mid-level company C-level audience at an emotional level to generate increased levels of engagement, ad recall, and brand lift.
SOLUTION
The fact is, the value Carbonite provides to its customers is inherently meaningful; Carbonite ensures that businesses are backed up so that they stay up and running. We decided to juxtapose that peace of mind against the moments in life that can’t be backed up--and risk being missed--without trusted solutions like Carbonite.
Results
- Long-format video 5X more engaging on YouTube than benchmarks in terms of view-to-completion rate.
- Spot performed almost 2X better in terms of completion rates when compared to FB’s benchmarks
- Even for endemic IT websites, the view-to-completion rate was almost 4X that of industry benchmarks for videos over :90