Ceek calls on people with vaginas to demand better than the metal speculum.
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Challenge
Creative Solutions
Channels
Challenge
What if we told you that your gynecologist was using medical technology that hasn’t changed since the civil war? It’s true- the vaginal speculum is deeply outdated. That’s why the Nellaspec was invented. It’s smooth, silent, and temperature-neutral for optimal comfort. And now, it’s up to people with vaginas to demand it from their doctors. Nella needed a TV spot to showcase their new technology, get the word out, and start a revolution in the stirrups.
Creative Solution
With this evocative spot, we urged viewers to rethink what’s possible in women’s health. It starts with the Nellaspec. What if your doctor used tools that were more modern, more comfortable, and put the patient first? And what if generations of women from different backgrounds came to expect comfort from their practitioners instead of coldness? By staging a pelvic exam in a beautiful, natural environment, we communicate that a better world is possible. And it starts on the exam table.