The Feeling of Relief

COVE

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CHALLENGE

Cove is a newly launched company that provides personalized, FDA-approved migraine treatment that sufferers can order without leaving their home. Cove hired us after a successful collaboration on the ad launch for sister company Keeps earlier that year. We had to craft a message that would stand out in a crowded DRTV field and immediately visualize the benefits of the product.

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SOLUTION

Here, the benefit was clear and alluring: immediate relief from the crushing, debilitating effects of a migraine. We just had to visualize that relief. What came to mind was a tranquil image of puppies in a hammock. We worked with local animal shelters to bring 25 adoptable puppies on set, and these canine actors did a phenomenal job representing the exact visual opposite of a migraine.

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