Eureka!

FRESHLY

Dots

CHALLENGE

Freshly is an anomaly in the world of meal kits by letting you eat healthy without the hassle. When they were ready to introduce themselves nationally, we helped Freshly craft a spot that would break through the crowded food-to-home market and distinguish Freshly as a unique and superior option.

Dots

SOLUTION

Freshly delivers fresh prepared meals, made by chefs and nutritionists, that are fully cooked and ready to eat in 3 minutes…which means...you don’t have to cook anymore! We realized that this eureka moment was truly the gift Freshly brings its’ customers--the freedom of not having to choose between convenience and health--and crafted a blended brand/DR spot to bring this to life. The concept was tested against a more traditional founder-focused spot.