Freshly is an anomaly in the world of meal kits by letting you eat healthy without the hassle. When they were ready to introduce themselves nationally, we helped Freshly craft a spot that would break through the crowded food-to-home market and distinguish Freshly as a unique and superior option.



Freshly delivers fresh prepared meals, made by chefs and nutritionists, that are fully cooked and ready to eat in 3 minutes…which don’t have to cook anymore! We realized that this eureka moment was truly the gift Freshly brings its’ customers--the freedom of not having to choose between convenience and health--and crafted a blended brand/DR spot to bring this to life. The concept was tested against a more traditional founder-focused spot.