Hungryroot isn’t just another direct to consumer grocery box - in our spot we highlight the very relatable mental load of feeding a family and offer Hungryroot as the hero that not only delivers groceries, but offers quick, easy to make, curated recipes so nothing in your box ever goes to waste.
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Challenge
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Creative Solutions
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Channels
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Challenge
Hungryroot is a service that has a LOT of value props, from curating recipes, to helping you stick to a certain diet, to reducing every day stress, all great stuff, but it was simply too much to explain in a 30s spot.
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Creative Solution
We tested our animatics multiple times to get to the bottom of what people truly care to see in this space and got to a very simple, straight forward message that works: Hungryroot delivers healthy groceries and simple recipes so you can have a healthy, home-cooked meal, in minutes
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- Linear TV
