Industry
Consumer Packaged Goods
Channel Mix
TV Commercials
OTT & Streaming Ads
Read the case study below
We launched a delicious national campaign
For Natalie’s Juice's first national campaign, we bypassed typical store-bought tropes to capture the "why" behind this family-run brand. By focusing on the authentic stories of people who fuel their lives with Natalie’s peak-freshness products, we highlighted the dedication of a business that "does juice the hard way" to deliver unmatched quality.
Following its 2021 campaigns, Natalie's projected a 40% increase in revenue, aiming for over $90 million by the end of that year.
By late 2021, Natalie’s was ranked among the top 10 highest-sold orange juice brands in Nielsen’s MULO (Multi-Outlet) Natural Channel.
These 2021 results served as a springboard for the brand's eventual growth to $140 million in revenue by 2023 and its acquisition by Perricone Farms in September 2024.
