Gift
USA Family Protection
CHALLENGE
No one likes to think about death. That’s what made USA Family Protection an interesting challenge. How do you explain a service that helps you start planning for your funeral expenses?
SOLUTION
When it came down to it, we realized that USA Family Protection’s service is really an act of love for one’s children, spouse, or family members. So, we created a touching, nostalgic spot about how funeral insurance is just one of the thousands of gifts a parent gives their child over their lifetime.