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USA Family Protection

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CHALLENGE

No one likes to think about death. That’s what made USA Family Protection an interesting challenge. How do you explain a service that helps you start planning for your funeral expenses?

Stills - Gift1-min
Stills - TwoBuddies3-min
Stills - Gift8-min
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SOLUTION

When it came down to it, we realized that USA Family Protection’s service is really an act of love for one’s children, spouse, or family members. So, we created a touching, nostalgic spot about how funeral insurance is just one of the thousands of gifts a parent gives their child over their lifetime.