QUIRK AT WORK

Everyone in marketing knows the value of a good insight; it’s arguably the marker for whether a campaign will, indeed, ...

Originally published in MediaPost   A while back, the 3% Conference promoted Leo Burnett CEO Andrew Swinand’s open letter to the industry, ...

Originally published in The Drum   At 22, Meryl Draper became account director at Ogilvy & Mather in Bangalore, leading ...

By Gaelan Draper, Creative Director   I was lucky enough to go to Cannes Lions last week, and it was ...

“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...

Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...

Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...

No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...

At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...

It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...