Pride Campaign

KIMPTON HOTELS & RESTAURANTS

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CHALLENGE

Kimpton, the award-winning boutique hotel group, wanted a unique way to kick off Pride month. So, to really kick it off, we kicked off our shoes and decided to dance our way into this month-long celebration.

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SOLUTION

We partnered with Leiomy Malonado, AKA the “Wonder Woman of Vogue,” to create a high-energy, collaborative social campaign that set the entire tone for Pride. We kept within the theme of vogue, a form of dance with deep roots to the black and Latino LGBTQ community, and let Leiomy work her magic in the breathtaking penthouse suite overlooking Manhattan at Kimpton’s Ink48 property.

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KIMPTON’S BRAND ENTHUSIASTS LOVE IT

"Honestly Kimpton Hotels & Restaurants I’m LIVING for this video..the representation, the icon, the views, the aesthetics...ALL THE FEEELS!!! Just in time for PRIDE, and ready to book here."

KIMPTON’S BRAND ENTHUSIASTS LOVE IT

"Thank you so much Kimpton for featuring Leiomy Maldonado!! She is amazing and has worked very hard for years! Thanks for allowing her to share her gift with the world! You all are amazing!"

HIGHEST REACH & ENGAGEMENT OF ANY KIMPTON SOCIAL VIDEO

48% Increase In Facebook Views

280% Increase In Facebook Comments

2,700 Likes On Instagram

200,000 Views on Facebook