Power Crunch

Power Crunch, the leader in protein bars, is back at it again with the launch of their new Protein Crisps line. Our job? Make a splash as big as the one we made when we first launched Power Crunch's first brand campaign.

Quirk developed a series of wild and delicious concepts to bring the new 4 flavor offering to life, and landed on a truly explosive visual direction. The team then meticulously worked through production to visually engineer the spot for maximum appetite appeal, capturing the bold new flavors flying through the air at a 1000 frames per second.