Direct To Consumer TV

(how we make work that works hard)

How can TV drive actual ROI for your digital-first brand?

Transitioning from digital success to TV shouldn't feel like a million-dollar gamble with a four-month wait time. At Quirk, we debunk the myths of traditional media by crafting ROI-driven narratives specifically designed for growth-minded brands. Our strategy focuses on turning TV into a high-traffic, high-conversion channel for companies—like Keeps—who need to scale quickly and prove their performance. By blending the precision of digital marketing with the broad reach of broadcast, we help you launch high-performing concepts that drive web traffic and facilitate major funding rounds without the "mythical" bureaucratic overhead.

What is the creative process and how long does it take?

Our journey begins with an intensive, in-person working session to align on your brand essence and build a rock-solid creative brief. From there, we move through concept development, scriptwriting, and production with a focus on agility. While we generally recommend an eight-week timeline to ensure every detail is polished to perfection, our "heavy on creativity" team is built to accommodate expedited turnarounds when market opportunities arise. Whether your vision requires a simple, punchy spot or complex "moon landing" level production, we manage the entire lifecycle to ensure the final product is right on brand and ready for air.

How do I maximize my budget and own the final results?

With TV production typically starting around $125k, we prioritize making your investment work double-time by capturing social and digital content simultaneously during your TV shoot. This "multi-asset" approach ensures you walk away with a library of content to fuel all your marketing channels from a single production. Unlike many agencies, we believe in full transparency and ownership: you retain all rights to your footage, and we’ll even ship you a hard drive of the raw files after the wrap. Whether we’re collaborating with your existing media partner or recommending a new one, our goal is to ensure your transition to TV is seamless, scalable, and entirely yours.

(our services)

Creative & Campaign Strategy

Creative Validation

Creative & Production

Post-Production

(our unique model)

We’ve completely changed how campaigns are made by combining production – including in house commercial directors – and creative strategy under a single roof. It means we’re with you every step of the creative process, from ideation to execution, to optimization. And it means that we can move faster, with tighter budgets, than anyone else. (Not to brag, but our unique approach also landed us at #3 on Fast Company’s Most Innovative Workplaces list.)