Industry
Beauty and Skincare
Channel Mix
TV Commercials
OTT & Streaming Ads
Read the case study below
We Fused Science and Vintage Hollywood Glamour
To elevate Augustinus Bader’s "The Cream" above a category of empty promises, we partnered with Irina Shayk to create a world where state-of-the-art research meets vintage Hollywood glamour. This campaign positioned the cult favorite as a true fusion of science and beauty, proving that high-performance results are more than just smoke and mirrors.
Following the height of its 2021-2022 marketing efforts, the brand's hero product, The Rich Cream, saw its Earned Media Value (EMV) surge from $279.5K to $731.2K in a single quarter.
By late 2022, shortly after the campaign's peak, the company's retail sales were projected to reach approximately $200 million annually, with net sales estimated at $100 million.
The brand's successful expansion into mass media and retail helped it achieve unicorn status (a valuation of $1 billion or more) following a $25 million strategic funding round in November 2022.
