Industry
FemHealth
Channel Mix
TV Commercials
OTT & Streaming Ads
Read the case study below
We passed the Smell Check with Clairvee
To normalize a historically "embarrassing" topic, we transformed the conversation around vaginal health for Bonafide Health’s Clairvee. By creating a candid, glamorous spot where friends speak openly about odor and discomfort, we successfully lifted the shame and built immediate trust with viewers. This authentic, woman-to-woman approach drove a 403% increase in search demand and converted 84% new customers, proving that relatable, shame-free storytelling is a powerful driver for brand growth.
Within the first week of the commercial's launch, Clairvee experienced a 403% increase in search volume.
The brand saw an 84% increase in new customers during the initial launch period.
The spikes in search, clicks, and orders were directly attributed to the TV creative, which utilized a conversational "woman-to-woman" approach to overcome social stigma.
