Industry
Food and Beverage, CPG
Channel Mix
TV Commercials
OTT & Streaming Ads
Read the case study below
We revealed Grandma's secret kitchen hack
We teamed up with Graza to inject some "grandma magic" into the olive oil market, creating a campaign that’s as fresh and effortless as their signature squeeze bottles. By bringing three authentic Italian nonnas into a lively Brooklyn kitchen, we captured the perfect blend of tradition and modern, playful energy to highlight the brand’s high-quality craveability. This spot is more than just a product intro; it’s a joyful, rule-breaking celebration of cooking that proves the best meals are made with fresh ingredients, a little laughter, and a whole lot of heart.
The campaign supported Graza's growth into a $50 million DTC and retail powerhouse.
The creative was part of a broader marketing push that was 2–3 times larger in creative development and media spend than any of Graza's previous campaigns.
Integrated with their largest out-of-home (OOH) campaign in New York City, the brand's 2025 marketing efforts generated an estimated 50 million impressions.
