Industry
Education & Technology
Channel Mix
TV Commercials
OTT & Streaming Ads
Photography
Read the case study below
We unlocked new worlds of ideas and imagination
To grow market share and brand recognition, HOMER launched a dual-campaign strategy highlighting its efficacy as a passion-led early learning solution. By pairing an emotional brand story of a child’s growth with a results-driven spot showcasing a 74% improvement in reading scores, the campaign illustrates how HOMER channels individual curiosity into proven academic success.
By the time the round closed, HOMER reported a 280% increase in annual subscriptions and a 230% increase in website subscriptions year-over-year.
The brand's 2019 visibility led to backing from massive industry players like LEGO Ventures and Sesame Workshop, who joined the Series C to co-develop curriculum and expand global distribution.
The 2019 campaign's focus on research-backed outcomes and aggressive user acquisition directly fueled a $50 million Series C funding round for BEGiN (HOMER's parent company), which closed on September 30, 2020.
