Industry
Food and Beverage
Channel Mix
TV Commercials
OTT & Streaming Ads
Read the case study below
We captured the joy of eating healthy
To position Hungryroot as more than just another grocery box, we focused on solving the "mental load" of feeding a family by highlighting the brand as a true kitchen hero. Through extensive animatic testing, we distilled their wide range of value props into a clear, high-performing message: Hungryroot delivers healthy groceries and simple, curated recipes so families can enjoy home-cooked meals in minutes without the waste. The resulting spot captures the joy of eating healthier than ever while making the dream of a "stress-free dinner" an everyday reality.
Hungryroot's 2024 "Overwhelming" TV spot outperformed its previous creative by 10% on Connected TV. The ad intentionally shifted away from "pristine" imagery to connect with customers over the "joyful chaos" of real life.
In 2024, the brand began moving beyond its strictly performance-only roots, intentionally throttling spend to test brand-building in non-direct response channels and geo-specific markets.
The cumulative effect of these efforts, combined with AI-driven personalization, led to customer retention increasing by 37% over a 24-month period ending in early 2024.
