Industry
Direct to Consumer
Channel Mix
TV Commercials
OTT & Streaming Ads
Read the case study below
We proved that you can be your most daring self when you’re not worrying about BO
To evolve Lume’s long-standing studio aesthetic, we shifted toward a lifestyle-driven narrative that taps into the emotional truth of BO-related self-consciousness. By centering the creative on "moments of reckoning"—where the fear of odor threatens intimacy and connection—we positioned Lume’s 12-hour protection as the ultimate enabler for living boldly. This approach balanced frank, direct-response best practices with high-end production, generating strong performance for the brand across the board.
The campaign's performance forced competitors like Secret and Dove to launch their own "whole body" products to keep pace with the market shift Lume created through these bold ads.
