To increase Mizuho Americas’ brand recognition, we brought their tagline, “A Name Worth Knowing,” to life through two distinct 360-degree campaigns. We positioned the bank as an "unsung hero" behind major advancements in renewable energy and biotech, while simultaneously leveraging their partnership with LPGA star Michelle Wie West to bridge the gap between finance and high performance. This cohesive narrative across Digital and OOH successfully introduced the 150-year-old institution’s global legacy to the North American market.