Ocean State Job Lot

We partnered with Ocean State Job Lot make a splash in the Pennsylvania market with two distinct TV spots perfectly timed for the summer rush. To capture the brand’s versatile appeal, we developed a "two-flavor" creative strategy: one spot that leans into relatable humor and another that showcases their massive variety of products. This balanced approach ensures that whether customers are looking for a laugh or a great deal, Ocean State Job Lot stands out as the ultimate summer bargain destination.