Industry
Direct to Consumer, E-Commerce
Channel Mix
TV Commercials
OTT & Streaming Ads
Read the case study below
We showed how to embrace life with style and function
To support Ruggable’s brand refresh, we executed a dual-audience campaign centered on their "Life first, design forward" positioning. By overlapping production for shared functional benefits while tailoring hooks for either design-conscious individuals or busy families, we delivered high-impact creative across OTT, Linear TV, and YouTube. This efficient approach successfully boosted brand equity and awareness, proving that style and durability don't have to be a trade-off.
In December 2025, Ruggable achieved $27.6 million in online sales revenue, significantly outperforming competitors like RugsUSA ($16.1M).
The brand maintained a competitive conversion rate of 2.50–3.00% with over 4.4 million web sessions in late 2025, indicating strong top-of-funnel traffic likely driven by its multi-channel media mix.
Moving into 2025, Ruggable diversified its spend away from a "digital-only" focus on Meta and Google, increasing investment in CTV and linear TV to reach broader audiences.
