Serenity Kids

Brand Challenge

In a category dominated by sugary fruit purees, Serenity Kids is one of the most nutrient-dense options in the baby food aisle. They just needed parents to get over the “ick” factor, and get on board with pureed meats and veggies.

Marketing Objective

The objective was to increase household brand awareness by forging an emotional connection with our target audience, whilst also driving immediate conversions and short-term sales.

Creative Solution

 With “Power to the Littles”, we remind parents that growing big, strong, and smart is hard work that requires serious nutrition. We drew from Serenity Kids’ bold colorful rebrand and a hard rock track to glorify the power of babyhood…and pureed meat.