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WORDPRESS.COM | WHAT YOU DO BEST

Digital • Social • Hispanic Marketing

WordPress.com came to us with a challenge: help us reach small business owners and spread the word about our SMB-focused web services.

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STRATEGY

During interviews with small business owners across the nation we uncovered that small businesses are largely started because the founders are really good at one particular skill set. And unfortunately, they're not so great at the other stuff--like building and hosting a website. That's why small businesses love using WordPress.com; WordPress.com has hundreds of free, customizable and mobile-ready design and themes, along with free hosting and amazing customer support. Ultimately, WordPress.com allows small businesses to get back to doing what they do best: running a business.

We vetted 100+ WordPress.com small business users across the nation and worked with WordPress.com to select four standout small businesses to feature in the campaign. Throughout the full-week cross-country shoot, we captured the select businesses--a third-generation tailor in Washington D.C., a paddleboat rental company in Arizona, an arepa restaurant in Wyoming, and a salsa studio in Floria--who, thanks to WordPress.com, can focus on doing what they do best every day.