CIRKUL

Cirkul’s business has exploded over the last two years thanks to its innovative flavor cartridge-based water bottle. That success has allowed them to expand their cartridge product lines from three to more than ten. Our challenge was to find a new and exciting way to present the water bottle itself and the core brand message, while also being strategic in how we incorporated so many new SKUs into 30 and 15 second spots.

Highlighting the water bottle itself was the easy part. It’s a fun and innovative competitor in the flavored beverage market. Using clever match-cuts and whirling water tornados we were able to directly highlight less healthy alternatives and then have those magical turn into Cirkul bottles. For the SKUs themselves, we approached from a modular point of view. Each product got their own vignette that could easily be stitched together or swapped in and out to paint a picture of just how easy and delicious the Cirkul experience is.