You Are Feeling Soothed
Palmers
CHALLENGE
Palmer’s lotions are a cult-favorite. So when Palmer’s decided to break with tradition and bring a new Hemp Oil line to market, they needed creative with a twist. How could they talk about the relaxing and moisturizing benefits of hemp oil without evoking a “head shop”?
SOLUTION
For this spot, we combined soothing shots of hemp oil on skin with hypnotic voice over for an overall brain massage. Transfixing footage of glowing skin with subtle botanicals in the background are subtle nod to hemp oil. And the voiceover and music track complete the feeling of utter relaxation.
