One-Shade-Fits-All
Winky Lux
CHALLENGE
Winky Lux needed their TV debut to show people that clean beauty doesn't have to be all minimalism and neutrals. In fact, each product in their collection is playful, gorgeously packaged, universally flattering, and of course--clean.
SOLUTION
Our solution was a colorful, playful take on clean beauty. We used TikTok-inspired cinematography and floral patterns from product packaging to welcome viewers to the world of Winky Lux.