NAF Wins OMMA Awards

Winners of the OMMA Awards – Pharma/Health/Wellness Campaign

#It’sYourCall for National Abortion Federation

Quirk Creative CEO Meryl Draper posted a call for agencies to form a coalition to provide pro-bono work to pro-choice organization National Abortion Federation. Her LinkedIn post prompted 34 professionals across 15 organizations to come forward, offering service ranging from SEO support to website redesign to media planning. Apollo Partners crafted a media plan for #ItsYourCall. The campaign spotlighted women – including actress, comedian, writer, and activist Kathy Najimy – as they shared the rationale behind their decisions. #ItsYourCall aired across digital, connected TV, radio and OOH.

Credits:

Apollo Partners – Secured donated media placements for the campaign to air on CTV + digital

Burns Entertainment – Enlisted and managed Kathy Najimy’s involvement with the campaign

Mophonics – Scored the music for the campaign video

Obviously – Managed social influencer activation for the campaign

Thread Creative – Developed the campaign’s overarching messaging