If It’s Too Late, It’s Too Late
KEEPS
CHALLENGE
Keeps, the Warby Parker of hair loss treatments, wanted to launch their company with a bang, and approached us needing a memorable yet lead-driving built-for-TV campaign.
SOLUTION
Turns out, Keeps helps men stop hair loss before it’s too late. We honed in on this insight for a series of spots that humorously played off of other, over the top scenarios where too late is…well, just too late. The spots were designed to be memorable enough for a brand launch, and compelling enough for immediate action. The series was tested against more intimate, straight-to-camera testimonial style TV spots.