Direct Response Campaign
DASHLANE
CHALLENGE
Dashlane, the world's best password manager, wanted a user-acquisition focused campaign to roll out across digital and social channels. Video was a new approach for the Dashlane marketing team, so they needed a way to test video on a smaller spend to help inform future video advertising strategies.
SOLUTION
We worked with Dashlane on a highly testable video marketing strategy. We started by identifying message structure, tone, and length of time as key variables to test, and developed storyboards and scripts around each of the variables. The highest performing ad was then further tested for different lengths of time. The end result? A dip-your-toe-into-video approach that yielded priceless learnings for Dashlane's future advertising strategy.
