Ruggable

Ruggable recently underwent a brand refresh and introduced a new tagline they wanted to feature in their Fall Campaign. The goal was to boost sales and brand awareness by clearly communicating their key value propositions: "Life first, design forward, and functional." The ads needed to resonate with two distinctive segments while showcasing Ruggable’s washable, design-forward rugs, emphasizing that there's no need to wait for the perfect moment or worry about spills. The challenge was crafting a creative approach that informed, engaged, and drove sales while maintaining brand integrity.

We developed a creative and efficient approach to target two distinct customer segments: younger, design-forward individuals, and those with kids and pets who prioritize durability. To stay within budget while resonating with both groups, we overlapped messaging and production on shared aspects, such as how the product works and why it matters. The first half of each ad was tailored to highlight the unique values, goals, and aspirations of each audience. We delivered a series of visually striking and unique ads, along with customized Youtube specific assets from this footage. Tailored to drive sales, these Youtube ads were optimized for 6, 15, and 30-second formats using proven strategies for maximum impact on the platform.