Jackpocket

Jackpocket approached us with one of the most exciting challenges to date: creating a brand mascot for their lottery app. The opportunity to play in a creative sandbox and develop a completely original character was liberating. However, the key to crafting a truly impactful character lies in defining imaginative boundaries that consistently tie back to the brand. These guidelines allowed us to ideate a range of characters, from human, brand-based to non-human, conceptual figures.