Quince

Fresh creative, that drives performance while still maintaining the integrity of the brand. The ad needed to align visually and tonally with a 2024 Spring/Summer print campaign slated to shoot in Joshua Tree.

The campaign featured two distinct scripts to maximize impact. The first offered a narrative-driven approach, telling a compelling story that aligns with a luxurious lifestyle. The second script focused on direct response designed to drive engagement and conversions. Stylistically, the desert and the home’s materiality provided a breathtaking backdrop perfectly matched to Quince’s luxury and quality aesthetic. Our shots were planned strategically, to highlight key attributes of each product, laying out the benefits without diluting the brand.