Embrace Your Skin
TULA Skincare
TULA Skincare Launches Their First Brand Campaign To Fight Negative Self-Talk
<
>
-
Challenge
-
Creative Solution
-
Channels
-
Challenge
For years, TULA has used the mantra “Embrace Your Skin” as an antidote to negative self-talk and unrealistic beauty standards. For this round of creative, they wanted a moving, cinematic story to bring that mantra to life.
-
Creative Solution
In this spot, we told the stories of three women struggling with negative self-talk. Using cinematic storytelling, we show how self-criticism can creep up on us, and demonstrate that we’d never speak to people we love the way we speak to ourselves.
-
- Linear TV
- Social
- Digital
- OTT/CTV
Performance Results
s
Of heartfelt comments from customers
Video views on Instagram... and counting!
Quirk was an incredible partner that brought our creative vision to life and created an emotional experience for viewers. We’ve worked with Quirk on previous creative projects and love their approach and willingness to work with us on our crazy timelines!
Savannah Sachs, CEO
SOCIAL OPTIMIZATIONS REWORKED FOOTAGE, CUSTOMIZED FOR INSTAGRAM AND FACEBOOK, EXTENDS THE SHELF LIFE OF THE SHOOT
As Seen In
