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Bank Robbers

ACORNS

Dots

CHALLENGE

Acorns came to us with a clear and succinct brand message: When you invest with the Acorns app, saving money is easy. What they needed was two pieces of creative with different tones to test the best way to sell their story.

 

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Dots

SOLUTION

Our two Acorns spots told the same story, but in totally different ways. First, we leaned in to humor with a larger-than-life bank robbery storyline. Next, we tried a more relatable day-in-the-life story about how a regular person was able to reach their financial goals with Acorns.