Athena Club

Athena Club is so much more than a direct-to-consumer razor blade brand now. Their product offerings have ballooned to include shave creams, probiotics, feminine health products and more. Our challenge was to adequately highlight how diverse and well-engineered their product line has become, without creating 30 second media assets that felt bloated.

Simply put, we let the music do the work. Using almost the entire line of products, we engineered a music track that turned those products into instruments. A razor tapping on a sink became a drum beat. Probiotics shaking in a bottle? That’s a maraca, baby! Once we had that track laid down, we flushed out a strong narrative that focused on keeping your body in rhythm with products designed to give you everything you need, delivered right to your door.