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Ava Performance




Ava is a digital women's health company working to advance women's reproductive heath by bringing together artificial intelligence and clinical research. The culmination of their work is the Ava Bracelet, wearable technology that offers personalized insights while you sleep. They wanted creative that would introduce the product, speak to the deep sentiments of fertility and conception, and easily translate to audiences in the 36 countries they sell to.



There's an old axiom in storytelling: the specific is universal. Creatives focused on a single woman's story, carried by a narrator, focusing on the hopes, fears of the protagonist, her anxieties, and finally her joy in conceiving. We aimed for simple, well observed insights garnered from the stories of hundreds of women, and the simple, emotional story provided an involving visual wrapper for the product story.