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Welcome to Babbel




Babbel wanted a creative way to bring their language learning app to life. Our goal was to balance hard-hitting direct response messages like ease and efficacy with the emotional payoff of language learning. Namely, the joy of discovering new cultures and connections.



For this spot, we thought outside the traditional "mobile-screen close-up" technique. Instead, we brought Babbel's app to life by dropping our user in the middle of a language immersion scenario: a French cafe. In this branded orange world, our character doesn't just memorize vocab words, he gains real conversation skills.

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