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Cycling Class


A high-energy spot targeted at Gen Z and young millennials finally makes oral contraceptives relevant again.

  • Challenge

  • Creative Solutions

  • Channels

  • Challenge

    Among Gen Z and younger millennials, oral contraceptives like Balcoltra have an image problem. They’re seen as heavy on hormones and difficult to access compared to other birth control methods. Balcoltra needed to let younger patients know that their pills are different. They’re lower dose, and thanks to their new telehealth option, easier than ever to access.

  • Creative Solution

    You can educate patients about why Balcoltra is different. Or you can have those benefits belted out by the world’s most enthusiastic spin instructor. We chose the latter, to make Balcoltra feel offbeat, entertaining, and relatable to our audience of active, young women.

    • Digital YouTube