I Dream of Clean

BLUELAND

CHALLENGE: #2

Blueland needed eye-catching new creative that could work for both their core product lineup and their new dish soap and laundry detergent. The goal was to teach consumers that the future of clean is both environmentally friendly and highly effective.

SOLUTION

In this surreal spot, we captured Blueland cleaning products in action as they floated across a bright blue sky. After seeing product photography set nestled into the horizon, we were inspired to create dreamy, mesmerizing visuals to match. Paired with hard-hitting copy, the final product is a cleaning demo that manages to be beautiful as well as effective.

A WONDERFUL SOLUTION

CHALLENGE: #1

Blueland, the makers of revolutionary eco-friendly cleaning products, was hot on the heels of a successful Shark Tank feature that ended in a deal with Kevin O’Leary. The brand wanted to leverage the deal in a series of TV spots that introduced the brand to the public and explained how it worked.

SOLUTION

We leaned into Mr. Wonderful’s wonderful persona, by developing a cheeky TV spot for the brand. Instead of doing a classic product demo, we poked fun at Mr. Wonderful while showcasing how Blueland works and why it’s a smart choice.