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I Dream of Clean

BLUELAND

Dots

CHALLENGE

Blueland needed eye-catching new creative that could work for both their core product lineup and their new dish soap and laundry detergent. The goal was to teach consumers that the future of clean is both environmentally friendly and highly effective.

 

Dots

SOLUTION

In this surreal spot, we captured Blueland cleaning products in action as they floated across a bright blue sky. After seeing product photography set nestled into the horizon, we were inspired to create dreamy, mesmerizing visuals to match. Paired with hard-hitting copy, the final product is a cleaning demo that manages to be beautiful as well as effective.