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A Wonderful Solution




Blueland, the makers of revolutionary eco-friendly cleaning products, was hot on the heels of a successful Shark Tank feature that ended in a deal with Kevin O’Leary. The brand wanted to leverage the deal in a series of TV spots that introduced the brand to the public and explained how it worked.




We leaned into Mr. Wonderful’s wonderful persona, by developing a cheeky TV spot for the brand. Instead of doing a classic product demo, we poked fun at Mr. Wonderful while showcasing how Blueland works and why it’s a smart choice.